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The history behind Herbs of Mexico is as unique and colorful as its retail store. The concept was originated by Morris Baker, in the 1960's, when he opened a little retail store in East Los Angeles. It quickly gained popularity throughout Southern California as a place to buy herbs at affordable prices. Baker, himself became well known for publishing J.M. Nickell's Botanical Ready Reference Guide. As the store prospered, it caught the attention of a Costa Rican immigrant named George Cervilla. In 1965, Cervilla approached Baker with an offer to buy the store. Baker agreed, thus beginning the multi-generation ownership of Herbs of Mexico.